Coming soon.
Helping the world’s best product company shape its largest product: its retail stores.
I partnered with Apple Retail to lead the design of many of its internal operations tools used to run Apple stores worldwide.
As a fulltime employee (and later a contractor), I worked with Retail employees around the world, Retail leadership, Operations, Product Management, Engineering, and Design to design products and features for analytics, point-of-sale, logistics, merchandising, product demos, internal comms, training, device repair, and many more.
Obviously Apple is incredibly secretive, and I signed a hundred NDAs. So I can’t say much about the work. If you want to work with me and we get far enough along in conversation, I can share an image or two that won’t break my NDAs.
4x faster
Avg transaction time selling iPhone
2 hr → 30 mins per customer
Reduced in-store carrier activation
75% fewer steps
Unlocked
Realtime
Merchandising tracking worldwide
From daily updates to realtime intelligence
30%
Reduced time running product from back of house to front of house
Reduced avg online delivery to customers by
2 days
4 days → 2 days
Empowered store employees with
AI tools for Productivity
View Project password protected
Image credit: Apple.com
Helping a mission-driven behavioral health company transform healthcare delivery with a unique AI-driven platform and suite of amazing products.
As Sr Director of Product Design for Chorus Innovations, I partnered closely with the CEO, VPs, Directors, and staff to build the Product Design and UX Research teams from the ground up. Our teams focused on redesigning an entire software development platform and delivering Apple-level products in the public health space.
I was a working director, responsible for growing and leading the design team while also acting as a principal designer working on our platform and product verticals.
+150%
Revenue growth
Two years
5x
Increased event sales leads
with interactive digital experiences
8
New enterprise clients
60%
Reduction in handoff time
with new product development process
-50%
Customization overhead
with new design system
5+
New product lines with GTM strategy
Designed a
New Platform
Centered around AI capabilities
Empowered design & product with
AI tools for Productivity
Streamlined work, generated new ideas, tested functional prototypes
One simple system to create and customize infinite product possibilities.
Crisis care workflows coordinated in real-time.
Crisis Dispatch
2x
Safer than other products on the market
Customizable safety screeners, logic, and connections to law enforcement systems
Crisis Dispatch
15% faster
New patient entry
Track every referral in real time and connect clients to the right care, every time.
One platform that connects intake, care coordination, and outcomes. So every client stays visible and every team stays aligned.
Real-time bed and resource visibility so your teams stay aligned and clients get placed faster.
One flexible platform to manage cases, clients, and data—strengthening coordination and simplifying operations across your entire system.
Streamline connections to care through an intuitive, all-encompassing gateway.
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Helping sole proprietors take appointments with the simplest booking tool on the market.
I worked with a local software company to design, develop, and release a web app for managing online appointment booking. Built for sole proprietors, it was by far the simplest product on the market — unique only because of our steadfast commitment to being reductive. We stripped away every feature, gesture, and process that didn't benefit a sole proprietor, while designing and engineering brilliant new ways to enter data. I was responsible for concept, design, UX, UI, and front-end code (HTML/Sass), and took on branding and marketing as we prepared for the beta release.
Helping people hear what real consumers say about a product, not what its ads claim.
Was Chillow really a great product? Commercials are biased toward their own products; real consumers aren't. You tapped the app and recorded a snippet of a commercial, or just said a product name, then found out whether real people loved it or hated it. The UX was innovative because you never entered text — you said it, or recorded a few seconds of a spot. Yelp meets Tinder. You signed up to tell the world what you thought at the push of one button, and to hear what #WeSay.
Helping an acupuncture practice rebrand, with a new identity and a responsive site to match.
I was hired to help Revida Acupuncture rebrand with a fresh identity package and a new responsive website. I was responsible for branding, UX, UI, design, illustration, development, and editing content.
Helping an established company enter an emerging market with a community-driven food magazine.
Grow your own food. Vote with your fork. Protect the ones you love.
I was hired to help an established company expand into an emerging market with an editorial, community-based online magazine — a website, app, mobile site, merchandise, and an innovative advertising model. Over six months I led a talented creative and editorial team to concept and design the media property based on our research and insight. I was responsible for strategy, naming, branding, UX, UI, design, and pitching to the president of the company and his executive team. Once bought, we transferred responsibility to the company's internal creative, design, development, and editorial teams.
Helping a dog treat brand build a site as wholesome and simple as the product itself.
Milo's Kitchen was a site baked by our design and development team at DFCB. It was made from wholesome ingredients like HTML5, CSS3, jQuery, and HTML5 video, plus three secret ingredients, making it a light-weight, enjoyable site to interact with. The design was simple, modern, and human, and the build was mobile-friendly. I directed design and user experience for the project.
Helping seven million people see themselves as a Sim, one webcam photo at a time.
This Facebook application let users snap a webcam photo or upload one in exchange for a simified version of themselves. They could then fine-tune the avatar and customize their sim-self — make it their profile image, share it, save it, or like it with the click of a button. The app earned nearly seven million likes and far outlasted our predicted shelf life. I directed the UX, design, and development of the project.
Helping EA give an email newsletter the personality and curb appeal it was missing.
This CRM concept was a redesign of EA's existing email newsletter, which was hurting from a lack of personality and curb appeal. My team and I introduced a new logo mark, issue numbering, sectioning with a custom set of iconography, a fresh type and color palette (to align with the beautiful site design Odopod created), a simplified grid to streamline production, and a witty line of copy in the footer to seal the deal. We also argued for more in-depth, exclusive editorial content to keep fans thirsty for more.
Helping EA launch a game with banners loud enough to match it — Jack Black included.
Two banners I developed for EA's Brutal Legend. Beyond the animation and interactivity, I sold the agency and the client on adding sound design — the ads featured vocal tracks from Jack Black, the game's star, on rollover.
Helping EA SPORTS show how much a 100K rich media banner can really do.
A lot of people don't fully understand what a 100K rich media banner is capable of. This was a good example of a smart one: a simple, very high quality mini-game that pitted Mike Tyson against Muhammad Ali. You chose your fighter and stepped into the ring.
Helping a Hollywood production company hide their website inside a secret bunker.
I led a small team of designers and developers to create this website experience for a production company in Hollywood. The site pulled you in with a film of a delta team storming an underground bunker. When they blew the inner door with explosives, it revealed a bunker full of strange and hilarious items, each one a section of the website. We were responsible for concept development, UX, art direction, design, film direction, editing, color, sound design, and development of the site and its accompanying blog.
Helping a cat food brand turn its famous jingle into something you could play with.
Of all the famous advertising jingles, perhaps none is more catchy or memorable than Meow Mix's “Meow meow meow meow” song. My team re-energized it by letting people play with it in this game. Players customized the song using unique cat voices, then saved their version or shared it with friends across social networks. Meow Mixer brought the Meow Mix branding back to life, circling Facebook, Twitter, and the wider web to great fanfare and adoring reviews from a variety of influential blogs.
Helping Dockers launch a new khaki with stunts no brand had tried on Facebook before.
To launch the new Dockers Alpha Khaki — the first khaki ever to wear like a jean — we turned August into “The Month of Epic Firsts,” pulled off free stunts no brand had attempted on Facebook before, and created something brand new: the Free Pants Slot Machine. We made the Facebook photostrip interactive for the first time, and built the world's first playable slot machine using only Facebook-native functionality. We made something brand new without building anything at all.
Creativity-Online — Interactive Spot of the Day
Helping EA sell a horror game on a timeless idea: if moms hate it, teenagers will love it.
Our award-winning campaign from creatives Justin Hargraves and Eric Molina played on a timeless idea: if moms hate it, eighteen-year-olds are going to love it. So it went when we showed the new action-horror game Dead Space 2 to our target market's moms. We filmed their reactions and made a campaign out of it. I was responsible for concept development and was the lead integrated designer.
Awarded at Cannes, One Show & the Webby Awards
Helping a pet food brand build a campaign out of what its own fans made.
An idea we pitched to the Kibbles 'n Bits team, where user-generated content was collected and used to form the skin of several adorable puppies. The puppies could be rotated in 3D space and set free to play with each other, followed via social media, and when they barked a tweet went out carrying a fun bit of content from the users.
Helping a boardsports company explain what makes their ride different.
Arron Creechley and I produced this film for Freebord, explaining the impressive features of their product. We were responsible for concept development, storyboarding, visual treatment, directing, editing, motion graphics, and sound design.
Helping EA launch an epic MMO with a page takeover just as epic.
Star Wars was launching its new epic MMO, The Old Republic. It needed an equally epic experience to hook viewers and pull them into the Star Wars world. We responded with a series of full-page takeover units in which the page suffered the wrath of fierce battles between the Jedi and the Empire. My team was responsible for concept development and directed the production of the experience. Produced by Ted Perez, Los Angeles.
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